SID Healthcare — Lead Generation Proposal

1 · COMPETITORS

What competitors are doing

Meta Ad Library and Google search, checked 10 Nov 2026. SID runs no ads today.

Aoma Alliance

META + GOOGLE

“Order Hospital Furniture in Bulk Today” ad live since June. Ranks on Google page 1.

Shiv Bala Ji Surgical

Goodvel Technologies

META · WHATSAPP ADS

WhatsApp chat ads: “Bulk orders par special discount”.

Sri Krishna Healthcare, RKDS

META · PRODUCT CAROUSELS

Beds, crash carts, OT tables and couches shown as product cards.

Google search

GOOGLE

No text ads on “hospital bed manufacturer”. IndiaMART and Justdial take the top spots.

Where SID can win

OUR EDGE

No one shows price ranges, hospital installs or follows up visitors. SID has 113 products.

2 · CAMPAIGN PLAN

How we run campaigns: from ad to order

₹60,000 a month for the first 3 months: ₹30,000 Google + ₹30,000 Meta

Google: ₹30,000

ICU and fowler bed searches45%
Hospital furniture, trolleys, bulk orders30%
Brand searches5%
Remarketing: Display + YouTube20%
Blocked: rent, used, repair, jobs

Meta: ₹30,000

Lead form with qualifying questions55%
WhatsApp chat ads with catalogue25%
Retargeting20%
Audience: doctors, hospital and nursing home owners
Ads: factory videos, ICU bed demos, installs

Retargeting

Product page visitors see that product
Opened the form but did not submit
Watched half a video or more
WhatsApp chats with no order yet
Past buyers: mattresses, trolleys, accessories

AUTOMATIONS: LEAD TO ORDER

New lead WhatsApp with catalogue in 1 min Sales team alert Tagged Hot / Warm / Cold Follow-ups Day 1, 3, 7, 15 Quote reminders Order

Qualified leads and orders go back to Google and Meta so ads find more real buyers. Funnels can be updated as required, to meet the KPIs.

3 · PROJECTIONS AND COST

Projections: 5 orders in the first 3 months

Ad spend ₹60,000/month for the first 3 months: ₹30,000 Google + ₹30,000 Meta

Meta: ₹30,000/month

First 3 months

Cost per lead₹400 → ₹300

Leads261

Qualified leads59

Orders2

Order value₹5L

Google: ₹30,000/month

First 3 months

Cost per click₹40 → ₹35

Leads146

Qualified leads62

Orders3

Order value₹7.5L

Qualified = hospital, clinic, nursing home or dealer with a real need. These projections are estimates based on industry benchmarks and are not guarantees for results.

₹25,000 /month + GST

Covers ad spend up to ₹2,00,000/month

One ₹2.5L order covers almost 3 months of ads and fee (₹85,000/month + GST)

Includes Google + Meta management, ad designs and video edits, tracking and automation setup.

Onboard with us